![Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest](https://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2020/05/04/5eb033e2130502bcd176c2e1_GettyImages-478095078.jpg.rend.hgtvcom.966.725.suffix/1588794782001.jpeg)
Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest
![New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/04/24/2b833dec-8565-11ea-8863-2139a14b0dea_image_hires_181028.jpg)
New Balance wins copyright case against Chinese firm over 'N' logo, wins US$1.54 million | South China Morning Post
![Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest](https://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2020/05/04/5eb02eb6ae2333937b177f25_jordan-new-balance-jumpman-photo-3.jpg.rend.hgtvcom.966.725.suffix/1588794818175.jpeg)
Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest
Michael Jordan was actually wearing New Balances in the photo that inspired the Jordan logo | This is the Loop | Golf Digest
![UnderConsideration on Twitter: "Today on Brand New (Linked): Kind of ironic that Jordan was wearing New Balance sneakers in the first (arguably, original) photo that spurred the iconic Jumpman logo https://t.co/IkgtdkA8Ti https://t.co/KNieTlfd7t" / UnderConsideration on Twitter: "Today on Brand New (Linked): Kind of ironic that Jordan was wearing New Balance sneakers in the first (arguably, original) photo that spurred the iconic Jumpman logo https://t.co/IkgtdkA8Ti https://t.co/KNieTlfd7t" /](https://pbs.twimg.com/media/EXVy-zdUcAATTiJ.jpg:large)
UnderConsideration on Twitter: "Today on Brand New (Linked): Kind of ironic that Jordan was wearing New Balance sneakers in the first (arguably, original) photo that spurred the iconic Jumpman logo https://t.co/IkgtdkA8Ti https://t.co/KNieTlfd7t" /
![The Kitsman on Twitter: "12. 🇺🇸 @newbalance New Balance have a very strong logo IMO. Apparently they didn't have a logo until 1972 though. The inspiration behind the New Balance logo was The Kitsman on Twitter: "12. 🇺🇸 @newbalance New Balance have a very strong logo IMO. Apparently they didn't have a logo until 1972 though. The inspiration behind the New Balance logo was](https://pbs.twimg.com/media/FEVMGwQX0AAYD1L.png:large)